To String or Not to String Part 3: Starting the Business

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You have bought your new stringing machine, got your tools, learned how to string….now what? Once you get comfortable around your machine it is time to expand your client list and start making the money back you paid for the new equipment.

There are a couple things to know before you start. Who to target as potential customers, what additional strings should you purchase, and how much to charge other people.

Getting Customers:

Potential customers can come from a few different avenues, players you hit with on a regular basis, students you coach, if you coach, craigslist or a classified ad, and contacting clubs, high schools, and colleges in your area.

The easiest way initially to build your client base is talk your friends into stringing their racquets, you may give them a price break to demonstrate your ability and get them as repeat customers. Secondly, by talking to high school or college coaches you can negotiate a contract with them to handle all of their needs for either a lump­-sum payment or set a per racquet price, again at a small discount to enhance their interest in your services.

Purchasing new strings:

With the increase of customers you will need to stock some basic strings to allow for quick turnover when you receive racquets. The three main categories are value, comfort, and power.

A couple packs of each string will give you an initial inventory that can provide some options to potential customers without a long waiting period for ordering strings on a need basis. As you gain more business and string more racquets you will find which strings you need to keep in stock and find new strings that players like.

Price:

The final thing to figure out is how much to charge? The best way to figure this out is to go to the local pro shops and talk to other local stringers and find out their price scale.

The things you need to take into account are your cost of strings + shipping and tax and cost of labor. I start at $15 per racquet labor and add $2 to the actual cost of the string to cover shipping expenses. Many times Pro shops will add a premium to the cost of the string to increase their profits. As a small scale personal stringer you should be able to keep your costs low and swing that to lower prices for your customers.

The most important thing when growing your business is to provide quality service in a timely manner with great customer services. Go that extra mile, install an over grip, or add head guard tape free with restringing, whatever you can do to distinguish yourself from the other options.

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One Response to “To String or Not to String Part 3: Starting the Business”

  1. forrestwife Says:

    thanks for the info and advice Ray.

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