MAP Pricing- What Is It?


Many folks seem to get confused when it comes to MAP pricing. Today, we are eager to help you learn what MAP is in as little words as possible. We will also explain who sets this pricing structure.

  • So what exactly is MAP price? Well quite simply, MAP stands for Mininum Advertised Price. That is all to it!
  • Who sets the MAP price? The manufacturer sets the MAP pricing. All authorized dealers must obey the MAP price if they wish to continue to sell the manufacturer’s brand.

No retailer can control the selling price of a particular product. For example, if Topspin releases a new string, they are at their own discretion at setting the MAP prices. The same goes for every other manufacturer.

Here at SDP, we pride in ourselves by offering a 110% price guarantee. If you find a lower price than us from an authorized dealer, we will match it or beat it by 10%! Just give us a call: 866-787-4644, or send us an email.


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